Schema.org: the detail that changes everything

Why it matters now

AI engines — ChatGPT, Perplexity, Gemini — read raw HTML, not your JavaScript. JSON-LD is the only format they can reliably use to understand who you are.

"Without JSON-LD, your site looks like a stranger claiming to be someone. With it, it looks like an identifiable entity."

The three blocks to deploy first

Organization. Who you are. Legal name, logo, address, contact, social profiles. This is your machine-readable ID card.
LocalBusiness (where relevant). Opening hours, coordinates, service area. Mandatory if you have a physical location or a defined geographic zone.
FAQPage. The questions your clients actually ask, paired with your answers. LLMs love pulling structured question-and-answer pairs.