Named entities: why ChatGPT confuses you with a competitor

Imagine two web agencies both called "Atelier Web". One in Geneva, one in Montreal. For ChatGPT, without explicit context, they merge into a single blurry entity. Result: both lose.

The problem

LLMs learn from vast amounts of text. When two entities share a name, they merge statistically unless distinctive signals are explicitly in place.

"A generic name without context is a face in a crowd. A generic name with context is an identifiable person."

The distinctive signals to put in place

1. Consistent location. Say "Atelier Web Geneva" rather than "Atelier Web". In the title, the h1, the JSON-LD, and the footer.

2. Year of founding. "Founded in 2020" in the Organization markup. It distinguishes you mechanically.

3. Named founders. Proper names of people are strong anchors for LLMs. Put them in the About page and in the JSON-LD.