The blog
Retrieved isn't cited: the discovery layer Google can't see
Indexed by Google doesn't mean cited by ChatGPT: there's an AI discovery layer with its own rules, and it has to be measured separately.
YouTube: the #1 signal for AI visibility
An Ahrefs study puts YouTube mentions at the top of the factors correlated with brand visibility in AI. Correlation isn't causation, but the signal is too strong to ignore.
Schema markup barely moves your AI citations
Schema markup still helps Google, but it doesn't buy you citations in ChatGPT or AI Overviews. Here's where to put the effort instead.
"Best X" listicles: the format ChatGPT cites most
The "Best X" format dominates ChatGPT citations. Here is why, and a checklist for producing one that is credible and citable.
How ChatGPT picks its sources
We analysed 400 ChatGPT answers to understand why some sites get cited and others don't. The answer wasn't what we thought.
Schema.org: the detail that changes everything
A 15-line JSON-LD block can double a site's visibility in AI engines. We break down the why and the how.
SEO isn't dead, it just mutated
No, Google isn't going away. Yes, the rules have changed. A 2000-word explanation, without jargon.
Named entities: why ChatGPT confuses you with a competitor
If your brand name is generic, LLMs mix you up with other companies. Here's how to fix it without a rebrand.
Case study: Terre des hommes, +42% AI citations
Before/after of a full audit. Three months, eight fixes, measured outcomes. No rebrand, no redesign.
llms.txt: the honest manual
A tiny text file, a lot of marketing noise. We explain what it is, what it actually does, and when to deploy it.
GEO vs SEO: definitions that hold up
GEO, AEO, AIO, LLMO. Four acronyms for the same thing. We pin down definitions that won't age out in six months.